Fiat

This integrated campaign centers around a 60-second Hero spot (directed by and starring Spike Lee) with 10+ unique vignettes spanning across FIAT’s social media channels. Each piece of creative was designed to perform on specific platforms, reaching our audience from every angle while extending the campaign through spring, summer, and into fall.

The key objective — how to honor the Italian roots of a 125 year-old brand, in a way that feels culturally relevant to an American audience?