HexClad Super Bowl

HexClad’s Super Bowl campaign wasn’t just an ad — Rosewood engineered a viral phenomenon that established HexClad as advanced, out-of-this-world cooking technology.

We teased the campaign by creating a conspiracy theory that Gordon Ramsay was cooking at Area 51, fueled by influencer storytelling and internet speculation, which captivated 69 million people and generated 15 billion impressions.

The mystery culminated in a Super Bowl ad revealing that Gordon was cooking for aliens using HexClad’s advanced technology. The campaign transcended traditional advertising, offering an immersive experience that kept audiences engaged and eagerly anticipating the final reveal.