Director
LJ Johnson / Hungryman
Client
Supergoop!
Overview
The "Feel Super" campaign for Supergoop was created by Rosewood Creative. The campaign is a social-first push designed to revolutionize the sunscreen experience through humor, inclusivity, and purpose. It features comedy veteran, Liza Koshy, where she pitches imaginative sunscreen-related products, making SPF feel engaging and entertaining. The campaign spans social media, connected TV, out-of-home advertising, and Sephora retail touch points.
Rosewood Creative's approach emphasizes storytelling and entertainment to make sun protection feel less like a chore and more like a lifestyle choice. The agency leveraged insights showing that one in three female buyers sought a sunscreen that "feels better" on their skin, shaping the campaign’s messaging.
Results
✲ 6.5B Earned Impressions
✲ 106M Views
✲ 1.2M Likes
✲ 70K Shares
Press